Want to create better engagement with your customers, automate excellent customer service and increase conversion rates… without spending a dollar?

Facebook Messenger Marketing can help you do all of those things, absolutely free. No strings. No catch. No fine print.

FOR REAL.

Here’s our super-brief overview of what Messenger marketing is, and why you should test it for your business, like, yesterday.

What is Facebook Messenger Marketing?

Facebook Messenger Marketing is split into two basic functions – chatbots and broadcasts. Chatbots use pre-set rules and artificial intelligence (AI) to ‘talk’ to your prospects and customers on Messenger. Broadcasts are similar to email campaigns – where you use the Messenger platform to deliver content to a list of users.

Why Use It?

We know, we know. You’re already reaching out to potential customers with targeted Facebook ads and Google ads retargeting and trying to create repeat business with email campaigns. But hear us out…

1. Your Customers and Prospects are There

There are more than 1.3 billion people using Facebook Messenger every month. To put that whopper of a number into perspective, that’s 276 times the population of New Zealand. That means that, unless your niche market is tinfoil hat wearing conspiracy theorists, your customers are almost certainly using Messenger.

2. New = High Results

Messenger Marketing is still relatively new – and when a platform is new, it means your audience are less likely to be suffering from fatigue. According to research by Buffer, Messenger Marketing results in a 242% higher open rate and a 619% higher click rate compared with email marketing. We’ve seen similar results for our own clients when they run similar promotional messages as both email campaigns and Messenger Broadcasts, so we can vouch for the efficacy of the platform.

3. Did We Mention It’s FREE?

If you’re on the fence about the other two points, this one should be enough to convince you to give it a whirl. For the time being (although who knows how long this will be the case) reaching your prospects and existing customers via Messenger is absolutely free – and there are a number of Chatbot services available that allow you to DIY set up and management.

What You Can DO With It

Messenger Marketing opens up infinite doors of communication and engagement with your audience, in turn driving more leads and sales.

Here are just some of the options currently available when you use Messenger Chatbots and Broadcasts:

  • Customer service and engagement
  • Promotional broadcasts and offers
  • Event reminders and useful info
  • Messaging sequences around your sales funnels
  • Cart abandonment notifications and help chat
  • Purchase notifications and thank yous
  • Order shipping notifications and links to courier tracking

FREE Tools to Get You Started

Our clients use chatbot and Messenger marketing tools including ChatFuel and ManyChat – both of which offer guides and templates to help you if you want to Do It Yourself.

Need help getting started, or taking your Messenger game to the next level? Our team can help!