Here it is! A brand new year, all shiny and new and full of promise. Ready to make 2017 your b*tch?! NOW’s the time to sit down with a cuppa (or bottle of wine – no judgment here!) and work on your marketing goals and wish list for the year ahead. BOOM.

Think Big Picture

Before you get down to brass tacks, consider what it is you want to achieve this year, or this quarter, or this month. Is it to build trust? Attract new prospects? Increase your online conversions? Expand your network? Improve your rankings in search engines?

Make a list of marketing goals for 2017 that are realistic and measurable, and that align well with the key goals for your business.

Build a Wish List

Your wish list is all about identifying the tools that are going to help you achieve your 2017 marketing goals. It might be nice to kick the year off with a new business card, or finally begin building a community of fans on Facebook… but if those things aren’t going to help you achieve your key goals and objectives* your budget will be better spent elsewhere.

(*Struggling to nail down what these are? We can help with that!)

Here’s a small sample of things you may want to consider adding to your 2017 Marketing Wish List.

A marketing strategy can help you…

  • Define your marketing goals and objectives

  • Select the right marketing tools and tactics

  • Measure your marketing efficiency

A new website can help you…

  • Expand your reach

  • Build trust

  • Sell products and services online

  • Increase conversions

Refreshed branding can help you…

  • Convey professionalism

  • Build trust

  • Better appeal to your target market

Signage can help you…

  • Increase brand awareness

  • Increase enquiries

  • Drive website traffic

A social media presence can help you…

  • Build trust and customer loyalty

  • Stay in regular contact with your existing customers

  • Drive sales and traffic to your website

Email marketing can help you…

  • Increase repeat business

  • Increase customer loyalty

  • Drive sales

A copy overhaul can help you…

  • Convey professionalism and build trust

  • Increase your rankings in search engines

  • Drives sales and conversions

Adwords can help you…

  • Expand your reach and target new prospects

  • Increase online conversions

  • Increase brand awareness

Analytics can help you…

  • Understand your website results

  • Determine your marketing return on investment

As your homegrown outsourced marketing department, our trusty team of experts can help you with all of it. Contact Fleur now to book a FREE consultation: 021 045 6275.