In 2024, video marketing has solidified its position as one of the most powerful tools for businesses to connect with their audience, and New Zealand brands are no exception. With the explosion of video content across social media platforms, the rise of short-form videos, and the ability of video to convey emotion and information effectively, video marketing is no longer optional—it’s essential. Here’s why NZ brands should prioritize video marketing in 2024 and how to create engaging content that resonates with your audience.
Why Video Marketing is Crucial in 2024
1. Video Drives Engagement
Video content is far more engaging than text or static images. Studies show that people are more likely to watch, share, and comment on video posts than other forms of content. In fact, videos on social media generate up to 12 times more shares than text and image posts combined. For New Zealand businesses, this means video is a powerful way to increase engagement with your audience and amplify your message.
2. Increased Mobile Consumption
Kiwis are consuming more content on their mobile devices than ever before, and video is the preferred format. Whether it’s scrolling through Instagram Reels, watching YouTube tutorials, or checking out TikTok trends, video content is the go-to for people on the move. By creating videos that are optimized for mobile, your brand can capture attention in those brief moments when people are looking for quick, bite-sized content.
3. Boost Conversion Rates
Videos have been proven to increase conversion rates. Whether you’re trying to sell a product, encourage sign-ups, or promote an event, video content can influence purchasing decisions by providing a more immersive and persuasive experience. Adding a product video to a landing page can boost conversions by up to 80%, and videos on social media can increase engagement that leads to sales.
4. Improved SEO Rankings
Search engines love video content. Embedding videos on your website can increase the time visitors spend on your pages, which signals to Google that your site is offering valuable content. This can improve your website’s SEO rankings, helping your business appear higher in search results. Platforms like YouTube, the second largest search engine, also offer immense potential for exposure when you optimize your videos for search.
5. Videos Build Trust and Credibility
In a world where consumers are bombarded with information, trust is more important than ever. Video marketing allows you to put a face to your brand, showcasing authenticity and helping you build a stronger connection with your audience. Whether it’s through customer testimonials, behind-the-scenes footage, or expert interviews, video enables your audience to see the real people behind your business.
Tips for Creating Engaging Video Content
1. Know Your Audience
Before hitting the record button, it’s crucial to understand who your audience is and what type of content they find valuable. Are you targeting young, tech-savvy Kiwis who love Instagram Reels and TikTok? Or are you trying to reach professionals on LinkedIn? Tailor your content to suit the preferences and viewing habits of your audience.
2. Keep It Short and Sweet
In today’s fast-paced digital world, attention spans are shorter than ever. Short-form content is on the rise, with platforms like TikTok and Instagram Reels making videos under 60 seconds the norm. Focus on creating concise, engaging content that gets your message across quickly, whether it’s a product demo, a quick tip, or an announcement.
3. Tell a Story
People are naturally drawn to stories. Instead of simply promoting a product or service, use storytelling techniques to connect with your audience on an emotional level. Share customer success stories, showcase how your product solves a real problem, or take viewers behind the scenes of your business. A compelling narrative can make your video memorable and shareable.
4. Invest in Quality
While it’s true that you don’t need a Hollywood budget to create effective videos, producing high-quality content is still important. Ensure your videos have clear audio, good lighting, and professional editing. Low-quality production can reflect poorly on your brand, while polished videos help build credibility and trust.
5. Optimize for Mobile
Most people will be watching your videos on their smartphones, so make sure your content is optimized for mobile viewing. Shoot videos in a vertical format, use bold and easy-to-read text, and include captions for those watching without sound. Mobile optimization ensures your videos look great and are accessible to your audience, no matter where they are.
6. Use a Strong Call-to-Action (CTA)
Every video should have a clear goal and a strong call-to-action. Whether you want viewers to visit your website, sign up for your newsletter, or make a purchase, make sure your CTA is direct and easy to follow. A well-placed CTA can turn a casual viewer into a paying customer.
7. Leverage Social Media Platforms
Different platforms cater to different audiences, and your video marketing strategy should reflect that. For example, short, entertaining videos work well on TikTok and Instagram Reels, while longer, informative content might perform better on YouTube or Facebook. Repurpose your videos across multiple platforms to maximize reach and engagement.
How Market My Company Can Help You Succeed with Video Marketing
At Market My Company, we understand the impact video marketing can have on your business. From concept development and scriptwriting to production and editing, we can help you create high-quality video content that resonates with your audience and drives results. Whether you’re just getting started with video marketing or looking to level up your current strategy, we’re here to help you succeed.
2024 is the year for New Zealand brands to embrace the power of video. Contact us today to learn how we can help you incorporate video into your digital marketing strategy and reach more customers.