Snapchat and Instagram are BOTH testing new features that could be great for retailers, and Valentine’s Day is an opportunity no AdWords-wielding business should miss. Here’s this week’s round up of some of the top marketing insights and news items.
Insta Hearts Retail
In a bid to step up its status as a digital showroom for retailers, Instagram has begun a test to run a version of Facebook’s shoppable Collection ads within its main feed.
Must-Do WordPress Update
If your website built in WordPress you’ll want to double check you’re not at risk of a security threat following one of the platform’s latest updates… which stopped future automatic updates from working.
EDM A/B Testing
Are you A/B testing your email campaigns to see which subject lines, calls to action and sending times produce the highest conversion rates? Wondering how long you need to wait before accurately measuring the results? MailChimp has the answers in their latest blog post.
Snapchat Adds Snap Store
Though not currently rolled out into New Zealand, Snapchat has launched a ‘store’ section of it’s app in the USA – and some marketing watchdogs are suggesting the platform may become available to snap-savvy brands before long.
Mobile Friendly Content
We all know how vital it is for websites to be responsive for viewing on mobile devices – but do you ‘think mobile first’ mobile-friendliness when creating new content?
Valentine’s Day Targeting for AdWords
Valentine’s Day is a huge opportunity for all businesses to cash in – because people aren’t only looking for flowers, chocolates and cuddly toys. Check out Search Engine Land’s tips for utilising AdWords to increase your ROI around Valentine’s Day.