Facebook viewing has taken a nose dive, there’s a simple formula for good writing, and Instagram is FINALLY allowing scheduled posts! Check out some of the top insights and news items of the week.
New Feature Introduced for Shopify Merchants
Shopify introduced a new feature to its mobile app that allows US and Canadian merchants to print shipping labels from their mobile device. Hopefully this feature will be rolled out to New Zealand soon!
EDM Trends
From personalisation to artificial intelligence – here are some of the email marketing trends to watch in 2018.
Email Mistakes to Avoid
Want to increase engagement? Check out these four common blunders to avoid, and easy fixes to lift your campaign game.
Instagram Scheduling is Here
Businesses and marketers have been looking for an effective means of scheduling Instagram posts since the platform’s launch. Until now, most options have been clunky or required manual intervention (defeating the whole point). Thanks to a change from Instagram, SMM tool Hootsuite is now able to offer Insta scheduling. Other automation tools are sure to follow!
Instagram Picks Up Where Facebook Left Off
When Mercedes-Benz shared a post on Facebook recently about the premiere of its new A-Class, the update quickly garnered more than 10,000 Likes. Impressive … until you consider that the same image on Instagram generated more than 150,000 Likes—15 times the response! Learn more about how Instagram is emerging as a new home for brands in response to Facebook’s changes.
Content ‘Conversation’
As you develop your 2018 content marketing plans, don’t leave out live video. This recent article from MarketingLand explains how live video is changing the way brands interact with their audiences.
The Formula for Good Writing
Great writing isn’t just important for writers – it’s important for anyone looking to engage an audience through content. This post – What Separates Good Writing From Bad Writing? – from Contently is a quick and interesting read!
Massive Dip for Facebook Following Changes
It’s hardly surprising given the platform’s recent shift, but time spent on Facebook is down by an estimated 50 million hours per day. Yikes.
That’s Not a Knife…
The internet got super excited (and confused) about the trailers for the new Crocodile Dundee sequel, Dundee: The Son of a Legend Returns Home. Turns out it was all a very piece of marketing from Tourism Australia. Nice one, diggers!