It’s a vital part of your marketing strategy, and extends throughout all marketing activities – so it’s vital your content looks great, reads well, conveys professionalism, and is always crafted with your business and marketing goals in mind.

What is Content/ Content Marketing?

Don’t overthink it, y’all. Content is exactly what you think it is (essentially, copy, images, video and audio) – and content marketing is simply a means of marketing with a focus on that all-important content!

It’s a strategic marketing approach focused on creating and distributing content that is valuable and relevant with the end goal of driving profitable customer action. It’s about solving your customer’s problems, entertaining them, and speaking to their needs.

While many people use the words ‘content’ and ‘copy’ interchangeably, they’re not one and the same. All copy is content, but not all content is copy – in the same way that all Tim Tams are biscuits, but not all biscuits are Tim Tams. Geddit?

Why Content Matters

Great content inspires, teaches, entertains, motivates, demonstrates, and sells. It can reinforce your brand messages and highlight your brand personality, while giving your customers something they want or are searching for. Great content can illustrate the benefits of your products in an entertaining and engaging way, and encourage your customers to share your content with their friends. Content can build trust and loyalty, and convert followers or leads into true fans and customers.