If you’ve recently noticed some of your Google reviews disappearing, you’re not alone. Google is currently undertaking a major cleanup of Google Business Profiles, aiming to remove fake and spammy reviews. While this effort is intended to enhance trust and credibility on the platform, many legitimate reviews are also being deleted in the process. 
We’ve seen a wave of frustration from businesses across New Zealand (ourselves included!), as hard-earned, genuine reviews have vanished overnight. Unfortunately, there’s nothing you can do to recover them – once Google removes a review, it’s gone for good.
What Does This Mean for Your Business?
The good news? You’re not the only one affected. Your competitors are likely experiencing the same thing, so it’s not just your business taking a hit. That means your overall positioning on Google is still relatively stable.
The Best Move Right Now? Get More Reviews!
Your Google Business Profile is a powerful marketing tool, and this is the perfect time to double down on gathering fresh, authentic reviews. New reviews not only help rebuild your credibility but also improve your ranking in local search results, making it easier for potential customers to find and trust your business.
How to Get More Google Reviews
Ask happy customers directly – A simple request after a job well done can go a long way.
Make it easy – Share your Google review link via email, social media, or even a QR code.
Incentivize (but don’t bribe!) – Offer a friendly thank-you for leaving a review, such as a discount on a future service or entry into a giveaway.
Respond to all reviews – Engaging with your reviews (good and bad) shows that you value customer feedback.
If you need help coming up with a strategy to build up your Google reviews, we’d love to chat! Get in touch with us at Market My Company, and let’s make sure your online presence stays strong. 