Christmas is a time for giving – and New Zealanders certainly know how to give over the holiday season! Last year we spent a whopping $6 billion shopping in December – the highest ever monthly figure recorded by Statistics New Zealand – and financial experts suggest that number will increase again in 2016.

Those figures don’t even take online shopping into account – and around 2 MILLION Kiwis (according to the National Business Review) are choosing to do their shopping online from the comfort of their homes.

There’s a lot of moolah being pumped into the local economy this time of year. The question is… is your business in gear to take a slice of the pie?

What is Christmas Marketing?

Christmas and seasonal marketing is all about targeting and tailoring your marketing efforts towards the needs of customers at peak buying times. It’s about increasing visibility so that potential customers know about your business, products and services while they’re shopping and researching, and positioning your business to best meet their shopping and holiday purchasing needs.

In short, your customers are shelling out a LOT of their hand-earned cash this time of year – why wouldn’t you want to make sure they spend some of it with you?

Your company can greatly benefit from Christmas marketing by:

  • Reaching more potential customers, and…

  • Selling more products and services to those customers that walk through your doors or visit your online store

The holiday season is the busiest time of the year– but that doesn’t mean you can rest on your laurels and expect the profits to roll in. There are thousands of other businesses out there competing for your customers – so it’s crucial to stand out from the crowd and make your products and services as attractive as possible.

Yes! Christmas Marketing is Relevant to YOUR Business!

Christmas and summer holiday spending isn’t limited to items that end up under a tinselled tree. In fact, on top of the $6 billion we spent on retail purchases in December last year, New Zealanders spent an additional $13 million across the hospitality sector.

There are very few industries that can’t benefit from targeted Christmas marketing campaigns, so if you think Christmas marketing doesn’t apply to your business, you’re probably wrong.

If you run a cleaning or gardening business, target the hundreds of locals who want their homes spick and span before hosting Christmas dinner. If you’re a mechanic, reach out to those people looking for servicing and new tyres before they take to the roads for their summer holidays. If you’re a hairdresser, barber, or beauty salon, pitch your services to locals who want to look their best for the holidays.

Our Christmas Marketing Elves are Here to Help!

Okay guys, here’s the pitch. Christmas marketing MATTERS, but you don’t have to go it alone. In fact, if you want to get the most bang for your buck this holiday season, it’s important to get your seasonal marketing campaign and messaging spot on from day one.

That’s where we come in. We KNOW what works, and will create an effective Christmas marketing campaign, tailored to your needs. From creative seasonal branding to Christmas vouchers, signage, Facebook marketing and more, we’ve got your business covered. We’ll talk you through the best strategy for YOUR business, recommend which areas to allocate your budget, and beautifully design everything you need to engage potential customers and drive sales.

It’s not too late to implement a smart Christmas marketing strategy for the 2015 holiday rush! Contact us NOW to get your business on the Nice List, and prepare for your best ever Christmas with Market My Company.