You might be aware of the staggering fact that around 150 million people worldwide use Pinterest each month to discover and do the things they love… but did you know New Zealand users are saving 400K ideas every day?!
If you’ve been wondering if it’s worth having a business presence on this platform, this may help you take the leap:
Kiwis definitely love Pinterest – in fact, official Pinterest data estimates that NZ monthly active users grew by more than 25% in 2016, and continues to grow year-on-year. Think Pinterest is only for gals? No way, Jose! While Pinterest used to be a female-dominated platform, 40% of new users in 2017 were men.
What is Pinterest?
Pinterest is part social platform, part search engine – with SM experts suggesting that Pinterest is one of the largest website traffic drivers in the world, and more effective at steering traffic back to your website than any other social media source.
Users can search for ideas, products, tutorials, images, quotes and a whole slew of resources they’re interested in – then save that ‘pinned’ content to public or private boards to share with their network or refer back to later.
How is Pinterest Useful for Companies?
Around 75% content on Pinterest comes from businesses. Why? Because Pinterest offers opportunities for free website traffic, client leads, email subscribers and more. It can help you introduce your business and blog to a whole new audience, and offers viral potential since one well-crafted pin can lead to ten pins, which can lead to another ten pins, and so on.
Top 8 Benefits of Pinterest for Business
Anyone can set up a FREE business account on Pinterest. The key benefits are…
- Can add value for your customers
- Increased awareness
- Additional blog traffic
- New leads
- Increased sales
- Backlinks to your website
- Viral potential
- Promoted Pins/ advertising
Pinterest is a massive driver of traffic and draws in highly engaged users. The site regularly indexed by search engines, so there are lots of opportunities to enhance your SEO. As well as exposure, Pinterest can help reinforce your brand and personality – which is what social media is all about.
Most importantly, Pinterest offers measurable analytics – so you can view your results, understand how people are engaging with content from your site, adjust your strategy as required, and even pull the pin if you decide the time you’re putting in isn’t helping you achieve your marketing goals.
Setting Up
Want to get started? Here’s how you can create a Pinterest Business Account in a few simple steps:
- Head to Pinterest for Business and click ‘Join as a Business’
- Fill out a few details about your business
- Read and accept the Business Terms of Service and click ‘Create Account’
If you have an existing personal Pinterest account that you want to convert into a Business account, you can do that too.
- Log in to your account
- Go to Pinterest for Business
- Click Convert now
- Fill out your information and click Convert
Make sure you add a company bio/ description and logo, and then get pinning!
Why Market My Company Uses Pinterest
Yup – Market My Company is on Pinterest!
Why? For a couple of reasons…
- It allows us to test various platform opportunities so we can make informed recommendations to our clients
- It provides us the opportunity to link back to our blog posts and Free Resources, which fits with our SEO strategy
- Most importantly: It allows us to offer additional value to our clients!
This value-add was our primary reason for creating our own profile on Pinterest – which has turned out to be the perfect place to gather and collate free stock images for clients who want to create their own social media posts.
We manage a number of categorised Free Stock Photo boards that our clients can quickly and easily browse to find free, high quality stock imagery that they can use to create their own eye-catching Facebook posts and blog imagery. It only takes us a few minutes a week to maintain it, but it makes finding good stock a whole lot easier for our clients. #WIN!
You can check out our account at www.pinterest.nz/marketmycompany.
Want to Learn More?
Stay tuned for upcoming posts on optimising Pinterest for business (including what boards to create and content to pin), and using Pinterest Analytics, Rich Pins and Promoted Pins to reach your social media marketing goals.