Building a website in Shopify is continually increasing in popularity! But why?
The answer is simple – Shopify allows you to create gorgeous ecommerce websites which easily integrate with your POS systems, allow you to sell on multiple platforms, and all for an affordable price! Get the full low down below.
#1. Easy on the Eyes
When you’re selling online, you only get one chance to make a first impression! That means you simply MUST have a website which not only looks good, but easily lets your customers know exactly what you’re selling and why they ought to stick around.
Shopify allows you to create a website which looks great, has excellent functionality and is responsive across all devices. Shopify has hundreds of themes to choose from, meaning you can always find one that suits your store and then customise it with different layouts, imagery, colours and fonts so that it complements your brand and creates a unique look for your store.
#2. Stock, Stock and More Stock
Whether you have 5 products, or 500 products, Shopify is easy to use from the get-go! Pull products through from your connected POS system or just upload them directly in Shopify. From there, you can sort and display your products by collections (and sub collections) and even automate them to pull through products without you having to lift a finger!
#3. Get Connected
When you’re selling online, you want everything to link together nicely. Shopify ties everything together in one pretty little package.
Want your customer details to link through to your email management software? Done! Posting on Facebook and want to tag your products so customers can click through? Easy as! Keen to do the same on the ‘Gram? Check!
Okay, but ‘what if I have a physical store as well?’ we hear you ask! No drama, llama! Shopify easily integrates with your in-store point of sale system, meaning that, if you sell something in store, it will update on the site and vice versa! Phew!
#4. Anywhere, Anytime
These days, just about everything is done online and Shopify is no exception! You can access your online store from anywhere with an internet connection. This allows you to easily make changes to your site, process orders or set up sales from wherever you are! Oh, and did we mention they have an app? So now you can do all of the above from the sideline of your kid’s rugby game, waiting for an appointment, or even enjoying a cheeky wine with the gals – although we probably wouldn’t recommend that option! Shopify makes accessibility a breeze and we are all about it!
#5. Dollar Dollar Bills, Ya’ll
So you love using Laybuy yourself and want to give that freedom to your customers? Easy as! Shopify is all about making the user experience as simple as possible. You can take customer payments from a number of different providers including Laybuy, Afterpay, PartPay and PayPal.
Whilst we’re on the topic of money, lets talk pricing! Like everything these days, nothing comes free! Shopify has a number of plans available to suit different sized businesses. When you take into account what Shopify offers (think usability, functionality and responsiveness, and customisation), it really is very affordable!
#BONUS: Outsourcing
Thinking about starting your own Shopify site? Woohoo!
Before you start, ask yourself if you are the right person for the job. If you’ve got expert level copywriting skills, a top of the line design eye, and a full understanding of website coding, then you’re good to go! If not, it’s worth outsourcing to the professionals.
For your website to rank well in Google – and be seen by all the right people – you’ve got to have some killer copy. Your copy needs to be fully optimised for SEO, include all the relevant keywords that YOUR customers are searching for, contain appropriate call to actions, plus of course, the right amount of copy per page.
When it comes to the look and feel of your site, the design is top priority! What is the point in revamping your website if it doesn’t look the part? Graphic and web designers work alongside each other to get the perfect look for your brand – whether the aesthetic you’re going for is bright and fun, clean and professional or even a vintage boho vibe.
With hundreds of Shopify themes and styles to choose from, there is bound to be one that tickles your fancy – and Shopify gives you the option to further customise your chosen theme to get it just right. If there’s something that you’d like to change, a web designer with full HTML and CSS coding knowledge will be able to make tweaks in behind the site so it looks exactly how you want it to!
If a Shopify ecommerce site is just what you’re looking for, flick us a message, or give us a call to arrange a time to talk SHOP!