Getting people to your site or online store is only half the battle – the most important thing is convincing them to BUY BUY BUY once they arrive!

A conversion is getting someone to perform a desired goal or action on your website. It could be getting them to open your email, clicking through from that email to your website, filling out a registration or quote form, downloading a file, subscribing to your mailing list, contacting your team for more information, or – of course! – making a purchase.

Conversions are the best indicator of whether your marketing and sales efforts are working, so it’s vital that you

  • Understand what your desired goals are

  • Monitor and measure your conversion rates of each goal

  • Adjust your marketing strategy and website accordingly

 

Here are 12 simple things you can try to help increase conversions on your website.

  1. Use video content to humanise your brand and build trust.

  2. Test several variations of your calls to action to see which ones perform best.

  3. Ask for as little information as necessary in email and quote forms.

  4. Add testimonials and reviews on your website to reduce perceived risk and include social proof.

  5. Incorporate strong calls to action to let readers and customers know exactly what you want them to do next.

  6. Include links to related services or products to keep visitors engaged and encourage them to buy more.

  7. Include a no-questions-asked guarantee or refund policy on all services or purchases.

  8. Ensure any opt-in boxes and other conversion elements are ‘above the fold’ of your website pages.

  9. Use buttons, rather than links, on your call to action. Buttons are more obvious and clickable when viewed on smartphones and tablets.

  10. Highlight the benefits of your products, instead of just listing its features. Tell you customers what problem you’re solving for them.

  11. Give people confidence in making a purchase by offering easy-to-find contact info – and make your phone number clickable for smartphones!

  12. Create urgency by offering limited-time-only discounts or free shipping.

When it comes to conversion rate optimisation, one size does not fit all. What works for one business can fall flat for another, so it’s crucial to customise your conversion strategy to your target customers!

We’ve got the skinny on what will work best for your business. Contact us now to pick the brains of an expert.